Web Content Is Like Quidditch: Chasers and Keepers

Welcome to part 2 of my blog series about how web content is just like Quidditch. Please see part 1 if you need an explanation of Quidditch, the game that’s sweeping the nation (the Harry Potter wizarding nation, that is.)

Last time we talked about Bludgers. In Quidditch, these are obstacles. Web content has obstacles too!

This post is about some of the player positions in Quidditch, and how they apply to Web content.

In Quidditch, there are three chasers per team. The chasers are concerned about carrying a ball, called a Quaffle, and throwing it through one of the three hoops at the end of the field on the opponents’ side. Each time they get the Quaffle through a hoop, they score 10 points.

The team keeper is in charge of defending those hoops – think of the keeper as a goalie in soccer.

In the magical world of Web content, we can also find chasers and keepers. In this case, chasers are the content creators. These are the folks that are writing blog posts, Web site content, marketing content, support content, etc. Everyone in a company can be a content creator.

I’m proposing something of a new role at Mozilla, similar to that of the keeper in Quidditch. I’d like so see content curation (a content “keeper” if you will.) So the curator is defending the end user a bit from a barrage of content. Rather, the great content is curated and presented in one location, which is easy to navigate to. The curator/keeper tries to position the right content at the right time to the right user – therefore making all the content that the creators create more visible.

So in the case of content, the keeper isn’t trying to keep the chasers from scoring, but rather, helping them score more quality eyeballs on their content.

There’s more content and Quidditch to come, stay tuned!

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