It’s yet another installment of my blog series on how Web content is like Quidditch. If you’ve missed the first three posts, you can catch up here:
Here are some important things to note about how Quidditch is played
- There is no time limit – the game continues until the golden snitch is caught
- Both sexes play – on the same team
- It’s a global phenomenon. Wizards come from around the globe to watch their favorite teams play in the Quidditch World Cup
- It’s what people in the wizarding world are talking about
Web content is also a game. It’s a game that marketers and users play together. Here are some similarities.
- We shouldn’t set a time limit on great content. It’s about when the user wants/needs to see it, it’s not only about when Mozilla thinks the user should see it. Some of the short-term campaigns that Mozilla runs are great examples. There is all of this splendid content, and we put it up in a temporary location for a few months, and then *poof!* it goes away, never to be seen again. For SEO (search engine optimization) junkies, this is also hurting your SEO. Archives are a great way to combat this, or results pages from short-term initiatives.
- Content should be all-inclusive. Mozilla is an equal-opportunity content creator!
- Content should be global! And I don’t necessarily mean that content should be merely translated into different languages. I propose that enthusiastic Mozilla volunteers from around the globe can be content creators. Let’s give them the message, and let them use their own idioms, catch-phrases, etc. to get that message across in that language! (PS: do you want to help? Leave a comment!)
- Content should be relevant. Go where the users are. What are they talking about? Find a way to create content that easily inserts itself into those conversations.
There’s one more Quidditch post to come. It deals with the all important subject of keeping score!